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Folktale


Most of the food produced today has become increasingly commercialized and at Praakritik, we want to bring back a sense of belongingness in food that you can trust.

Praakritik translates to “of the nature”. It was started by my aunt, Richa who initiated by supporting just one gaushala. She knew the benefits of Desi Gir Cows and believed that every household should have the best form of natural products. She started from home, by supplying hand churned vedic processed ghee and propagating the health benefits it had. She taught me the importance of cow’s milk, its dung and urine and its importance in farming. By spreading the same education and awareness to farmers and consumers we helped farmers to GROW ORGANIC and consumers to GO ORGANIC taking one step at a time.
She left for her heavenly abode at the age of 34 but her cause did not. Today, we continue to support many farmers and gaushalas to bring clean, natural & organic produce to our consumers.

Our Vision

We aim to create an ecosystem of availability & affordability for our consumers in their organic needs while ensuring a direct farmer to consumer supply and a fair trade for our farmers.

Our Value

It said. “It’s not what you do, it’s the way you do it”
All our produce and goods are certified organic and fair trade. We believe that one can prosper only in prospering the world.
Our farms are spread across villages of Maharashtra and Gujarat. Farm fresh vegetables and fruits are sourced from small interior villages of Sanghli & Satara belt of Maharashtra. A systematic planning along with our farmers is done to cultivate all different kind of vegetables and fruit around the year. Each farmer has been trained to cultivate their soil and make it pesticide-free for organic farming. The soil is tested regularly to ensure that the quality of food is not compromised.
Our team along with the farmers works in the field to carefully pick, sort and prepare all the fruits, vegetables and staples to be delivered at your doorstep.

Our Team